Case Studies

This page showcases studies demonstrating the value of advanced target advertising.


This case study comes from Adobe Advertising Cloud, showing how targeted campaigns enable advertisers to reach millions more customers and potential customers than campaigns based on standard demographics.

Download the case study now.

To learn more about Adobe Advertising Cloud, please visit their website.


This study comes from Fox, showing the power and importance of TV advertising for brands and marketers.

Download the  Fox “Interrupting Disruption” Study now

To learn more about Fox, please visit their website.

This study builds on the preceding Fox paper, showing how live viewing and streaming can maximize ROAS

Download the  Fox “Maximize ROAS” Study now

To learn more about Fox, please visit their website.


In this 2020 study, Discovery demonstrates how data driven advertising drove increases in brand metrics for a small business.

Download the Discovery Small Business Study now

To learn more about Discovery, please visit their website.

In this case study from Discovery, a national CPG advertiser leveraged a highly targeted media plan to maximize on both reach and targetedness of key consumer prospects.

Download the Discovery CPG Study now

To learn more about Discovery, please visit their website.